Selling a Miami Beach Home Competing Against Distressed Properties

Selling a Miami Beach Home in today’s market is nothing less than challenging.  Especially if you are a seller that is competing against other short sales and foreclosures and your property is not a distressed property.

So how do you compete against properties around you that are in distressed mode?  Well believe it or not, you do have some advantages.  Here are some important things to remember.

• Not all buyers are interested in the cheapest deal or the most distressed property.
• Not all buyers are able to wait out or have the patience for a short sale.
• Educated buyers also consider “value”.  If you are living in your home and taking care of the maintenance, landscapping, and more…. there is definitely perceived added value in the peace of mind knowing that the home is well maintained and not just left abandoned.
• De-clutter, clean, paint over scuff marks and make the property smell fresh.  If you are expecting a higher price point for selling than the distressed properties, it needs to be in immaculate condition.
• Hide the pets (& pet smell).   I have a dog so I know how hard this is but some people are scared of pets.  Please find a place to put them “off to the side” when prospective buyers come by to preview the property.
• TURN ON THE LIGHTS!!! I cannot tell you how many showings that my clients and I walked into over the past weekend and the lights were off.  Lights create a mood and set a stage.  Lights are good.  Turn them on.
• Create ambiance.  Think about your target buyer and set the stage for them.
• Price within market value.   Still, the property needs to be priced properly.

Remember just because your property is not a distressed property doesn’t mean that you cannot compete in this market.  First impressions are everything and because you are still “in” the property gives you a good advantage and perceived value over those properties that are left abandoned.

You may also be interested in...

• Murano at Portofino
• Alot To Say But No Time To Say It….
• Need Your Car Washed? Here’s a tip to save some $$$
• The Floridian Condos on South Beach